You do the jitterbug. Actually, you do the T-Mobile Dance

How do you sell a product these days? You don't. You get loads of people to do a guerrilla dance in Liverpool Street Station, let the clip spread itself all over the internet and before you know it, everyone associates cool outbreaks of random dancing to mobile phones. Cracking advert. Gold star T-Mobile/Saatchi and Saatchi.

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