This Is It gets worldwide premiere

Sony Pictures has announced that This Is It, the behind-the scenes-film of what would have been Michael Jackson’s gigs at the London O2 Arena, will be given 15 simultaneous premieres around the world this October.

The film will debut in the UK at 1am on Wednesday 28 October at the Leicester Square cinema in the West End of London, at the same time as LA’s 6pm start time on 27 October. New York, Rio De Janeiro and Berlin are among other cities taking part in the concurrent programming, and after the premiere the film will be doing a two-week run open to the public.

‘Michael Jackson has an army of fans everywhere around the world,’ said Jeff Blake, Sony’s worldwide marketing director. ‘By rolling out this film simultaneously worldwide, we are giving audiences an incredible opportunity to join together in celebration of Michael Jackson's incredible career.’

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