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The ultimate indignity...

Now we knew showbiz life was proving tough for little Joe McElderry, but we hadn't quite realised he'd well and truly hit the skids. The 2009 X Factor winner, who finished a clear six places ahead of the gruesome twosome, John and Edward, was forced to support them at a gig last weekend in Ireland.

A biz insider told The Sun, 'It really has spiralled downhill for Joe. You could blame Simon or his mentor Cheryl Cole, but if the public who voted for you lose interest there's not much anyone can do. Joe's a decent lad but he never had the spark to be a pop star. His voice is better suited for musical theatre and that's where his future should lie.'

Joe - take their advice and head for The Lion King, the suffering has to end...

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