Pork pie and haggis ice cream flavours launched

The great British summer has gone missing for another year, apparently that warmish afternoon we had one day in July is as much as we're going to get, so makers of ice cream must be feeling suicidal by now. Theirs is a market that needs boosting; perhaps they could come up with some innovative new flavours.

That seems to be the thinking behind the scheme of the people at Morelli's ice cream parlour in Harrods. They asked the public for their ideas on 'Great British flavours' planning to launch a new range of tastes based around their choices.

Perhaps unwisely though they didn't specify that it was ice cream flavours that they were after. The result? Pork pie, haggis and Yorkshire pudding flavoured ice cream.

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