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Paris Hilton in search of British Best Friend

So the credit crunch has turned full on recession and there's only one thing for it but to batten down the hatches and watch lots of telly. And what exactly have ITV meatied up the schedule with to see us through the tough times? Paris Hilton in search of a British best friend that's what.

It's not a really awful joke, it's actually real. In fact so real, the heiress has been touring London in a green and pink Mini to promote the imaginatively titled ITV 2 show Paris Hilton's British Best Friend. Chatting to the nation's mouthpiece The Sun, PeeBrain claimed to be great best friend material because she's 'loyal and trustworthy and gives great advice - you know on fashion and....other problems' (like being a plantpot?) She also assured anyone who becomes her friend that they will be a 'friend for life'.

Notwithstanding the fact that she already has a BFF from the first series of the show in the States, Paris will be putting 12 finalists through their friendship paces, one of which will be a gay guy.

Good god, we can't go on. The show promises to be as pink and ridiculous as the heiress herself. Will you be watching? No of course not.

Check out Paris chatting about the show.

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