Kim Kardashian and Kanye West name their baby... North West!

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Like it wasn't enough being born from a mother whose international stardom is down to a leaked sex tape and a father publicly defined as a 'jackass' by nonetheless than President Obama himself, Kim Kardashian and Kanye West's baby has been named North West.

As no explanation so far has been offered to justify such an unusual choice, we can only wonder: was the baby conceived while traveling north-west? Is it a not-so-subtle homage to British film director Alfred Hitchcock? Do they even know who Alfred Hitchcock is?

The only thing we know for sure is that the baby girl will be known to family and friends as 'Nori', probably to delay as much as possible the trauma of realizing how silly the name she's been given is.

The Kardashian's tradition of having their kids' name to start with the letter 'K' lead to months of speculation, and at some point rumours were indicating that the Kimye duo had chosen to call the baby 'Kaidence Donda West' as a tribute to Kanye's late mother Dr Donda West.

Now all doubts have been dispersed, as the showbiz couple officially registered the babygirl’s moniker on the birth certificate five days after the child was born at posh Cedars-Sinai hospital in Beverly Hills - and luckily she doesn't have any middle name.

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