The Fifty Shades of Grey movie is still more than a year from its Valentine’s Day 2015 launch but the film’s producers have already started with the teaser advertising campaign. A teaser image saying “Mr Grey will see you soon” is doing the rounds as are a collection of fan-made trailers, all of which are drumming up interest in the movie adaptation of EL James’ novel.

Rita Ora, who plays Christian Grey's sister Mia Grey, has been telling the world to expect a “shock” when the movie comes out. The filmmakers probably weren’t counting on one of the cast members letting out some spoilers this early in its production but even that is helping the movie’s promotion.

In the book, the story concentrates on the relationship between Christian Grey and Anastasia Steele. Their relationships becomes explicitly sexual as most of the public know (even those who haven’t read a word from EL James’ 50 Shades trilogy) so we’re expecting the film to be just as graphic.

We’re not sure what the filmmakers have done to “shock” the audience: perhaps Ora is referring to a new and unexpected plot twist or it could just be her way of rubbishing rumours that the movie will be a watered down version of the original erotic story.

The movie stars Jamie Dornan as Christian Grey and Dakota Johnson as Anastasia Steele. They’ll be joined by Rita Ora, Dylan Neal, Eloise Mumford and Luke Grimes.