When Borat came out back in 2006, the world laughed and the Kazakhstan authorities were mightily annoyed. They (quite rightly) complained that Borat showed an image of their country that bore little relation to the truth, and we should all think about what we did.
Now Bruno, that’s a different story. Surely no-one could be offended by a flamboyantly homosexual stereotype who wants to the biggest Austrian celebrity ‘since Hitler’, right? Wrong. Austria’s new ambassador to Britain Emil Brix hasn’t seen the funny side at all.
‘It’s totally inappropriate. Everybody should speak up against that.’ said Brix of Sacha Baron Cohen’s new film, not at all sounding like another Germanic stereotype. He then added a slightly chilling appeal to the Austrian public. ‘The public will know how to react to this film.’ And how would that be exactly?