Bond Day makes 50th anniversary of franchise

The James Bond film franchise is celebrated worldwide with Bond day on October 5. The events will mark the 50th anniversary of the first ever Bond film, Dr No, which had its London premiere on October 5 1962.

A number of commemorative events are scheduled around the world. A global auction in aid of charity will feature 50 Bond-related lots and there will be a worldwide online survey to determine each country’s favourite Bond film.

The popularity of Bond films has waxed and waned over the years but the character has always managed to recapture the imagination of filmgoers. Actors such as Sean Connery, Roger Moore, Timothy Dalton and Piers Brosnan have given their own interpretation of the suave British agent.

New York's Museum of Modern Art offers a retrospective exhibition looking at the changing image of Bond through the decades. There is a Bond-related fashion exhibition in Toronto and a concert of Bond theme music at the Academy of Motion Picture Arts and Sciences in LA.

The Bond franchise has been one of the most commercially-successful film series in movie history. A new documntray tracing the Bond story will also be launched on Bond Day. Everything Or Nothing: The Untold Story of 007 looks at Bond creator Ian Fleming, his somewhat awkward relationship with the film adaptations of his work, and the passion and vision of Bond producers Cubby Broccoli and Harry Saltzman.

All the Bond activity happily coincides with the launch of the latest Bond film. Skyfall is the 23rd film in the franchise and Daniel Craig’s third portrayal of 007. The film, directed by Sam Mendes, is on general release from October 26.

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